Telling the Story of the Power of Events Part 3

By Fiona Pelham, CEO of Positive Impact

This month we continue to deep dive into some examples of the 10 opportunities for collaboration that Positive Impact have identified in their recent white paper on how events can be used to achieve the United Nation’s sustainable development goals and what this means for the global events industry.

We hope these examples inspire you to make a positive impact in your working environment!

Opportunity 6:  Track Impact from Action


In May:

Ambassadors were encouraged to share their Event expertise. 100 people sharing skills will have positively educated or supported 100 others. In May... #MentoringMay


In June:

Positive Impact challenged it's Ambassadors to participate in: In June... Meat Free Mondays! If 100 Ambassadors cut out meat just once a week they would save 12 tonnes of C02 each year.


In July:

Our Ambassadors were challenged to learn more about the Human Rights declaration and use to share the video 'If There Were Only 100 People on Earth' to make more people consider inequalities. #HonestGame


In August:

Ambassadors were challenged to find out how a product they use in the industry could become more sustainable. In August... If more event professionals were aware of the waste infrastructure of their venues then more sustainable action could be taken and filter throughout supply chains.


In September:

Positive Impact Celebrated International Day of Peace
Our Ambassadors joined a series of webinars and were asked to attend a new event. If 100 people attended a new event and met 3 people that is 300 new connections and opportunities for collaboration.


Opportunity 10: Engage your Interested Parties (eg: the Supply Chain)

In 2018 the Gold Coast Commonwealth Games (a major international sport event) set a new level of best practice in the engagement of interested parties. The legacy of the event left a supply chain who committed to meet annually to further the conversation of providing sustainable event solutions. The term interested parties is used within ISO2021 and refers to anyone who could be interested in your event. Your supply chain is the most obvious example of an interested party and gathering regularly with this group is an opportunity for you to learn, inspire and exchange ideas

Example in Action:

Why and how the Gold Coast 2018 Commonwealth Games engaged stakeholders on the subject of sustainability: It is not normal practice (yet) for event organising committees to open their doors and ears to public input. Engagement with interested parties (often called stakeholders) is a requirement for implementing ISO 20121 and as such an increasing number of event organisers are growing in confidence and asking those who they often expect critique from, to collaborate with them.

This engagement ensures that the objectives and targets chosen are the most relevant. For example, the organizing committee of a major event may decide that paper waste is the biggest issue that they had to address. Without the engagement of interested parties there would be no stage in the process where anyone could challenge this. Input from a wide range of sources, interests, and expertise will create a strong foundation for collaboration

Cerespo are the Japanese Positive Impact secretarist which includes delivering a stakeholder engagement event annually with the Japanese event industry. In addition our education materials are translated into Japanese to support the Japanese event industry.


In June:

In August: