MICE Women in Leadership

By Rhond Brewer, Chair of SITE’s Women in Leadership Initiative

The Webster dictionary definition of leadership is the act or an instance of leading. When you google leadership definitions or qualities, you get quite a lot of different views but in summary, I find these are at the top: trust, vision, serving, empathy, perspective, action, managing, respect, team building, and continual improvement. These qualities are important whether you are a male or female leader.

We have a responsibility as leaders to not only lead and direct our teams but to also lead and guide the next generation whether they report directly to you or not. In addition, the next generation has a lot to teach us! We need to learn and listen, so we can set the stage for continual change in our business.

Throughout my career, I have been blessed to work with some incredible leaders, both male and female. Most of the time, it was an incredible two-way learning. What I have learned is that sometimes, women leaders can get very competitive or threatened when they work with other strong women. Men to men can be the same way. Man to woman or woman to man can get tricky, especially with everything in the news today, although it doesn’t have to be that way!  What we need to do better as a society and industry is to learn to understand each other, listen, acknowledge and leverage each other’s strengths and work together as a team to be better together! We need to build trust, respect, encourage and lead not to dictate or defend.

We are all leaders! If we all take accountability for the future and our actions and stay focused on the true meaning of leadership, we can set-up our industry for continued success!

SITE has started an initiative; Women in Leadership where we hope to establish a mentoring program and continue with education and discussions around leading. We feel this will be beneficial to our young leaders in the industry as well as those selected as mentees. Once we have piloted the program, we will roll this out on a broader scale. Learning from each other is the key to our overall success.

On Thursday, November 15, 2018 from 4:00PM to 5:00PM GMT, SITE Global are hosting a webinar, Women’s Issues: The Facts About Workplace Challenges for Meeting Planners & Suppliers in partnership with Prevue Meetings + Incentives. Highlights will be shared from a groundbreaking joint survey of 708 female meeting planners and suppliers by SITE and Prevue. Register for the webinar here.


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