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Common Misconceptions about DMC’s

By Shannon Gardner, DMCP

Common Misconceptions about DMC’s

 

By Shannon Gardner, DMCP

Shannon Gardner, DMCP, President and Owner of Accent Indy and CTC Destination Management and 2018 Winner of the ADMEI Destination Management Professional of the Year award shares her thoughts on some of the most common misconceptions about DMC’s today…

DMCs charge crazy fees…

This might sound crazy, but just like the majority of our clients and the businesses they represent, we need to make money to keep our doors open. I’m not afraid to say it: we are a for profit company. You’re not just paying us for the food and beverage. You’re paying for the higher-than-the-law requires-me-to-carry insurance, so in the event something awful happens, I’ve got great coverage. You’re not just paying me to sign off on all the vendor contracts. You’re paying me to attend seminars and network with industry colleagues to learn about contract language, so I won’t sign off on something that gets us both into trouble. You are not just paying me to figure out where the bar goes. You’re paying me for working with the best technical platforms, so I can put our vision on paper for you to present to your stakeholders.

We’ll use your budget to our advantage...

Some clients are reluctant to share their true budgets, for fear we will just use that number as an end price. In reality, we will fight to use every dollar of that budget to help make the event the best that it can be...often times, providing a little more...on our dime... just so we can complete the vision. We want the event to be just as successful and impactful as the client. If nothing else, we want a picture-perfect photo for our Instagram page!

It will be easier to go direct....

“I can always go search the internet on my own”, has been known to be uttered from time to time.  Well, if I relied on WebMD to make all my diagnoses, I’d have died from a terminal illness about 5 times already! We search the web to get general info. We go see a doctor to get professional help. Why not do the same for your most important events?

What even is a DMC’s product?...

Our product is our knowledge. We know the best vendors with which to hire and we know the ones to avoid. Our product is our experience. I love to tell clients, I’ve been working for you, long before you even knew who I was. The events and programs we’ve been producing and managing for the last 25 years have allowed us to repeat things when they go well, and learn from mistakes to avoid future pitfalls. Our product is peace-of-mind. Clients need to focus on so many other aspects of their job and not worry about a Plan B. We plan for things to go wrong and we have solutions if things don’t go as planned.

DMCs are not for everyone...

Well actually, this one is true. You need to trust your DMC or the relationship will be doomed from the beginning. Some clients prefer to do things on their own.  Sometimes it’s genuinely a budget thing.  My response to that is, too often, you’re not saving money, you’re buying regret.  But I do understand that every company operates differently – a DMC may simply not be for you. Maybe you’re just not that into me!  But if the idea of saving time and hassle intrigues you, why not give us a go? We’re there for you when you are ready.

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