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5 Ways to Amplify Your Personal Brand!

By Judi Holler-Durkin

5 Ways to Amplify Your Personal Brand!

By Judi Holler-Durkin, HOLLA! Productions

It's no secret that the world has changed.  You are doing more with less.  Things are moving at the speed of light.  And Google has become the new resume.  The question is... what are you doing about it?

How are you standing out? What are your points of distinction?  And most importantly, how are you articulating that to your clients, your prospects, your boss, and your leadership?

The real challenge in today’s society is simply getting the attention of the people that can buy from you, hire you, promote you, and/or recommend you.  Sales Teams, Brands, Marketers, and Leaders at all levels are desperately trying to capture attention and resonate with clients, prospects and colleagues who all expect more.

Is there a secret weapon? Yes. Your authentic brand.  Your vulnerability. Your vibe. Your courage.

The problem? "Personal Branding" has been made to seem trendy and fluffy. Yet there could not be one single more important investment you could make in this life... the investment in you!

We are missing critical opportunities to connect in powerful and profitable ways because we lack the confidence to do so.

Here are 5 things you can do right now to stay relevant:

1.  Live in Permanent Beta

It's hard to get stuck somewhere old when you are always learning something new. This is what permanent beta is all about. It is about making a lifelong commitment to continual personal development. Here are some ideas:

  • Attend industry conferences. And really attend. Show up to sessions, sit in the front, meet the speakers, be active on the conference hashtag.
  • Watch 2-3 TED Talks per week.  I literally write these into my weekly calendar to make it a priority.
  • READ life and business books! There is a study that shows if you read just 10 minutes per day (or 10 pages per day) you will have read, in one year’s time, NINETEEN 200 page books. Your life will change when you are reading this much.

2.  Know Your Points of Distinction

Before you brand yourself, you need to understand yourself.   Do you know what sets you apart from everyone else out there that does what you do? Here are two questions you should be able to answer:

  • A company would hire me (or promote me) over another event professional because?
  • What do you offer that's hard to come by?

3.  Promote Yourself Internally

You need to find ways to stand out within your current organization.  When push comes to shove, are you the one we can't live without?

Always ask yourself... Did I:

  • Leave my mark on every meeting (in person and via teleconference) I attended, making contributions to the discussion to add value?
  • Do something today to make my manager, client, or boss more successful?
  • Create and publish content (a blog, video, article, whitepaper, infographic, etc.), disseminating information that will be useful to people who share my expertise?
  • Reach out to at least three members of my network with the goal of nurturing those relationships?

4.  Promote Yourself Externally

You also need to put yourself out there on a larger scale.  If you really want to expand your network, you need a seat at the table. Â Here are some ideas:

  • Lead and volunteer within an industry organization.
  • Sit on industry panels.
  • Speak at the next conference.
  • Get published in a trade publication or start a personal blog.

5.  Ignore the Haters

I saved the best for last. I bet the #1 reason you don't put yourself out there is you are worried about what other people will think.  That they will judge you, make fun of you, or find you annoying.

Guess what?  People already don't like you, find you annoying and are judging you.  The question is... Who are you living your life for?  You... or them!

By mixing up a recipe of these branding ingredients you WILL amplify your brand.  You will expand your network.  You will create a competitive edge.

Made with Love,

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