THE DMC NETWORK
Time to Savor the Stillness
By Janet Holliday
Ever heard of that phrase ‘keeping up with the Joneses?’ We’re all guilty of it. We live in a fast paced, hugely demanding, and constantly changing world. The next big thing is just around the corner and we absolutely must have it. The overall pace of life has increased by 10% worldwide since the mid-90’s and in Singapore alone it’s grown by 30%!
Technological advances have been the biggest source of this growth – the internet makes it possible to be our own travel agents, tour guides and food critics in a matter of moments. More and more, we are seeing decisions and preferences being guided by electronic devices – online content is king and if we can’t get access to it immediately, we move onto the next thing.
While the benefits of the online way of living are huge; this sense of constant urgency has left many of us overwhelmed, stressed, and more time poor as we try and triple-task more than we ever have before.
Now, don’t get me wrong, to an extent this ability to act fast is an essential part of career growth – if you want to keep doing business in our organization you have to keep evolving. (If DMC’s still felt they could take several weeks to provide a proposal to every client, or assumed that every hotel group booking would go directly through them, they may be in a spot of trouble!)
But what happens when we never slow down to smell the roses? What happens when our only focus is on what those around us are focusing on, offering clients, and spending their time on? We often miss what is going on right underneath our noses: the local artisan that has created a new whiskey, the recently graduated fashion designer looking for his big break, the community center that has set up their own holiday choir, the start-up offering midnight tours of your city and in a way that you have never experienced. These are all an essential part of a DMC’s arsenal.
As a Destination Management Company we have a responsibility to present our destination in the most special of lights to the client. We are their eyes and ears – and to be those eyes and ears we have to give ourselves time to immerse ourselves in what our unique city has to offer. The power of the relationships that only we can create as a local are the offering that a client will need to create a truly authentic destination experience that will resonate with their attendees – one that will connect them with the fabric of the destination in a way that is motivating, inspiring and truly memorable.
DMC’s are constantly rethinking their approach to the marketplace – and we will continue to do this. But sometimes, just sometimes, we need to remind ourselves how much that personal touch still matters – that ‘traditional’ doesn’t necessarily mean ‘old fashioned’ and that sometimes our biggest asset lies in taking the time to savor the stillness.
ABOUT THIS CONTENT:
President & CEO of CE Group Destination Management, San Antonio
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