Dallas-Fort Worth
'Where celebration is an art...'
Searching for a destination that will WOW your guests? Travelers to the Dallas/Fort Worth area have the good fortune to be able to experience two unique cities in one fabulous destination. Although they are only about 30 miles apart, these Texas cities offer their own distinct viewpoint on arts and culture.
Why meet in Dallas-Fort Worth?
Voted America’s #1 'Most Business Friendly City' by MarketWatch in 2015 and 'Best State for Business' for 11 consecutive years by Chief Executive Magazine, the accolades for our dazzling venues, cultural treasures, celebrated restaurants and endless entertainment options keep rolling in. Combined with easy flights, affordable hotels, and our famous Texas hospitality, you owe it to yourself to see why the Dallas-Fort Worth market is one of the hottest in the nation...
DESTINATION SHOWCASE
Dallas
Did you know that Dallas is the 9th largest city in the United States as well as one of the top visitor destinations in Texas. Thanks to our mild climate, friendly people, central location, and cultural, recreational and entertainment options, the city sparkles with personality. No matter where you go, a “Texas cool” attitude prevails, with a nod to our western heritage, of course!
As the Dallas DMC experts, the Ultimate Ventures team has over 30 years of experience creating award-winning events and programs in our backyard. We know our town like the back of our hand, and we have the connections to deliver the very best of Destination Dallas to your guests. In need of Dallas destination management services? You’ve come to the right place.
Fort Worth
The atmosphere in Fort Worth is distinctively different from its big brother 30 miles to the east. Fort Worth is home to legendary figures, cattle barons, and rough and rugged cowboys. Its location on the Old Chisholm Trail helped establish Fort Worth as a trading and cattle center and earned it the nickname “Cowtown”. In addition to its fabulous hotels and restaurants, part of what makes Fort Worth a desirable destination is that there are so many things to do.
It’s no surprise that Travel & Leisure magazine ranked Fort Worth as one of its 50 Best Places to Travel in 2021. Fort Worth also happens to be home to 2 of the top 5 hotels in DFW, Hotel Drover and The Ashton. With the historic Stockyards, the city’s fabulous museums, and its Texas-friendly people, Fort Worth is always at the top of our list! With a city with so much to offer, Ultimate Ventures is proud to provide one-of-a-kind Fort Worth destination management services to our clients.
MICE in Dallas
Dallas is consistently ranked one of the Top 10 meeting and convention destinations in the United States. With new venues like the George W. Bush Presidential Library and the world-famous AT&T Stadium, our cutting edge culinary scene, and our thriving arts and entertainment scene, there’s no shortage of exceptional experiences awaiting your group in Big D.
MICE in Fort Worth
Just west of Dallas, Fort Worth serves up a completely different slice of Texas. Cowtown’s “Wows” come in the form of the world’s only twice daily cattle drive, the world’s largest honky-tonk, world-class art museums, and out of this world NASCAR racing at Texas Motor Speedway. Bull-riding, boots, and cowboys is what Fort Worth is best known for, but there’s so much more and Ultimate Ventures has your insider’s pass.
Ultimate Ventures is a full-service event and destination management company (DMC) that employees 10 office staff and over 90 field staff. We have been named the 'Best Meeting/Event Planning Company in Texas' by Texas Meetings and Events Magazine and one of the 'Top DMCs in the world' by Special Events Magazine on multiple occasions.
We love what we do, and we’re passionate about bringing our client’s ideas to life. It’s why we get out of bed every morning! We’ve spent decades perfecting our client, vendor and program management processes to make sure nothing falls through the cracks. You’ll find our attention to detail makes your job easier than ever before.
OUR DMC SERVICES:
Activities & Tours
Award Ceremonies
Dine-Arounds
Special Events
Team-Building
Transportation
Unique Experiences
Our Industry Awards
There’s no other DMC in the Dallas-Fort Worth area that matches our credentials. Learn about the extra measures our company has undertaken to become a top performer in the industry and give our clients peace of mind...
EVENT
SHOWCASE
'Wildflower Welcome'
Our pharmaceutical client came to us with a big task and grand vision: to transform an underground meeting space into a field of wildflowers. The overall goal of this program was to bring guests together for an educational seminar and demonstration on the pharma company’s newest product line, as well as re-educate attendees on their other product lines.
This was to be accomplished in a three-day program with two waves of attendees. The client’s vision was for the entire ballroom to “grow” from floor to ceiling with greenery and florals. The vision also included converting the foyer into a scenic activation area that focused on engaging the attendees to recap the benefits of their additional product lines. Each activation’s look was designed to play off a product’s specific branding colors.
The Challenge
How do you transform an underground ballroom into a field of wildflowers, simultaneously creating two separate events in the same room, with different ambiances for day and night, without being able to flip the room after it is set? On top of that, make sure those florals will last through a three-day, two wave meeting! The bar was set impossibly high...
The Solution
The main WOW-factor for the program focused on the ballroom, where all daytime meals and an evening gala dinner would take place for both waves. The main challenge was that once we set the room, we would have no opportunity to flip it for the gala dinners. We had to focus solely on lighting to transform the room from a daytime to evening look.
We covered the entire ballroom floor with seamless white flooring to provide the room with a blank canvas. From there, we brought in a floral installation to hang from the ceiling, floral walls, and photo backdrops surrounded by “growing” florals at the base of each wall, a custom branded neon logo, mirrored furniture to reflect the florals from every angle, and beautiful gold and white furniture groupings to tie the entire room together.
The Result
2022 ADMEI Award Winner for Best Décor/Design
2022 Texas Star Award Winner for Best Event Design & Décor over $75K
2022 Texas Star Award Winner for Best Event Solution
The event also won our client an industry award for planning and executing the most unique meeting of the year as voted on by their attendees.
SERVICE SHOWCASE
'Hail Mary' (Interactive) Annual Meeting
With COVID-19 government mandated capacity limits making the originally contracted city unworkable, we found ourselves on the receiving end of a 900-person “Hail Mary” annual meeting. This multi-faceted three-day program (including multiple off-site and onsite events, transportation, six tours, shopping shuttles, and VIP airport transfers) had to be proposed, planned and executed within less than 90 days. Our goal was to provide interactive events and activities that promoted togetherness and FUN after a long year of quarantine.
Day 1:
The first night’s Oktoberfest Y’all themed welcome event at Gilley’s Dallas was full of festive German-style décor. From blue and white pennant flags and string lights hanging from the ceiling to a custom German-themed menu, every aspect of the event highlighted this whimsical theme. Guests were greeted by a strolling accordionist in traditional lederhosen and custom arrow signage pointed them in the direction of all the possible activities. We used a combination of rounds and communal tables to replicate a traditional German beer hall. Each table had either beer growler or beer bottle centerpieces that contained Blue Cornflower, the national flower of Germany.
In one room, we had two beer experts leading tastings on both German and local Texas beers at a large wooden craft bar with lit marquee letters spelling “PROST” (“Cheers!” in German) mounted on top. Another room was used as a game room with custom cornhole, shuffleboard, and horseshoes. This room featured a “lounge-y beer garden” vibe using company branded hedge walls and tasteful rattan garden furniture.
Cowboy up at Gilley's Dallas, an authentic Texas-style Interactive Event
Days 2 & 3:
On days two and three we provided tour and activity options for VIPs and guests of attendees. Tours included a trip to Waco for the “Chip and Joanna Gaines treatment”, a local BBQ and Beer tasting tour of the city, and visits to popular history and science museums. Shuttles to two of Dallas’s hottest shopping destinations were also provided on both days.
On the second night, we provided décor, entertainment, and dessert for an after dinner event on the Omni Lawn. We provided glowing furniture, décor, games, and additional lighting that brightened up the lawn with a beautiful glow. Guests played games, mingled, and enjoyed the sounds of Rockestra while they snacked on frozen treats from our liquid nitrogen ice cream bar and popsicle cart.
AT&T STADIUM FIELD EVENT
Nominated as a part of Best Overall Program, AT&T Stadium served as the backdrop for this interactive closing event. Upon arrival at the final night’s event at AT&T Stadium, guests were given the VIP treatment: They entered the stadium amid smoke, lights, the Dallas Cowboys drumline, and getting to see themselves projected on the jumbotron. Punt, pass, kick, and throw contests allowed guests to test their football skills. During dinner the client surprised attendees with an appearance and motivational speech by famous Cowboys great, Emmitt Smith. It was truly a show stopping “WOW” final night to an action-packed program!
The Result:
2022 ADMEI Award Winner for Best Overall Program
2022 Texas Star Award Winner for Best Meeting/Conference/Program over $500K
SERVICE SHOWCASE
Team Building
It may seem obvious, but creating a successful team-building program involves far more than meets the eye. Whether your company is going through a major change or you simply need a fun interactive activity, an engaging team-building experience is a great way to go.
You’ve come to the right place for team-building solutions! We mold each event to each individual team. We promise: It’s NEVER boring. In 2016, Ultimate Ventures was awarded the coveted Association of Destination Management Executives International (ADMEI) Award for Best Team-building Activity, the highest team-building honor in the DMC industry.
When working with Ultimate Ventures, you work with our entire team. We have 2 DMC Professionals of the Year, 5 Destination Management Certified Professionals and many more qualified team members looking ahead to problem solve and brainstorm innovative solutions for your program. Take advantage of our collective experience so that you can focus on your meeting objectives and relax knowing you are in the most capable hands in town.
President
Laurie Sprouse, CITE, DMCP, CMP
Named Destination Management Professional of the Year by the ADME in 2010
Received the Society of Incentive Travel Executive's (SITE) Master Motivator Award in 2010
Successfully guided two DMC tax bills through Texas state legislature in 2009
Served on ADME Standards Task Force 2008-2010
ADMC
Certified WBENC
INDUSTRY ACCREDITATIONS
How are we recognised?
Accredited Destination Management Company (ADMC)
Certified WBENC Women's Business Enterprise